Audience Participation gets your fans excited about your show, and helps you at the same time!
So you’re active on your social media, posting fairly consistently about your show. You post your shows regularly and consistently, making sure you stick to your schedule, now what? How do you know if you are doing well? How do you know what to change or improve?
Your audience should be a literal guiding rod to your content. Was there a specific podcast that had an additional listener boost? What made that podcast different? Was the content or sound better? While these are great questions, you have people who can tell you what you should improve as well, your audience!
Asking for feedback always helps!
One of the reasons Social Media is an amazing tool for your show is that you can use it to directly interact with your audience, which you should. Ask them questions, ask them what they like and don’t like, include them in your decision making.
Facebook and Twitter now have poll options, which are an amazing feature to get your audiences opinions. Whether you are deciding what topic should be talked about, looking into a new series for the next few episodes, or even starting a new podcast, you can always use your audience as a source of reference for new ideas.
Get your audience talking
Your fans are people, in which I mean they have likes dislikes. While they like your show, what else do they like? Understanding your audience demographics and their likes and dislikes are essential to increasing your audience size.
How do you figure that out? By asking them!
Go ahead and talk to your audience: ask them questions, comment when they reply, retweet or share what they send to you! These people are taking time out of their day to comment/like/tweet etc. and you should respond to them, it helps bring a community together around your show.
This helps you and your podcast in a way as well. Opening a line of communication from your show to your audience gives you a direct track to asking your audience questions, so you can better understand your show and how to market it to your audience.
There are also great survey options like PodSurvey that can help if your looking to nail down your demographic as well.
Stay true to your show
While your audience is always a helpful litmus test, but always be aware that you have the final say in everything you do with your show. Your audience may have suggestions, but always be willing to take them with a grain of salt.
Remember, it’s your show and you have complete creative control. What you want or don’t want in your show is completely up to you.
Audience help is great, but make sure whatever you do to change, always make sure it progresses your show and improves your content.
So go talk to your audience! Ask them questions, email them, get to know them really well, because without an audience, you don’t have a show!
What do you does your podcast do to engage your audience? What social media platforms do you use to get audience participation? Let me know @BillLazerman on Facebook and Twitter