How Effective Brainstorming can Increase the Quality and Accessibility of you Show
What makes your podcast different from every other podcast in the world?
There are currently 550,000 podcasts active on Itunes. Take a look at that number. If you we’re to listen to ONE EPISODE of each one of these podcasts over the course a year you would have to listen to 1500 episodes a day!
Needless to say that’s a lot. Which brings me to my next point, your audience has a lot of options when it comes to entertainment. What makes your podcast special?
If you’ve thought it, the podcast probably already exists!
Don’t fret though, there is hope! To stand out in a sea of up and coming podcasts, you need to find what makes your podcast unique!
- Do you have a specific subset you can delve into?
- What knowledge do you have in the field your talking about?
- Can you accommodate skills into your podcast that make it different?
You have to find the idea that makes your podcast unique and interesting to your new audience. Finding a niche in the podcasting community will allow your voice to be heard, allowing for a larger audience (and if you’re loud enough sponsors!)
Take 5 minutes right now (DO IT) and think about what makes your podcast special!
Trial and Error
Did you take 5 minutes? If not, you still have time I promise…
If you know, great! The Next Step is to Finding the Best Equipment for your Show.
If you can’t find what you niche is, that’s ok! The best thing you can do in that situation is keep going. Starting your podcast may give you the direction you need to find what makes you different. Do not be afraid to try something new and different, and who knows, that new episode you stumble on may be what makes you realize what you have been missing!
Take the McElroy Brothers for example, while working on My Brother, My Brother and Me, they decided to take a quick detour and try a Dungeons and Dragons episode. This single episode turned into The Adventure Zone and is now one of the largest actual play podcasts out there.
Don’t be afraid to try something new! Change can be scary, and you may fail, but with that change you will see what works and what doesn’t.
- Find your idea
- Figure out what makes it special
- Don’t be afraid to change!
Follow these steps and you’ll be on the road to starting your first podcast!
What are you interested in? Do you have an idea for a podcast? What creative methods do you use to scout new ideas? Tweet me @BillLazerman and let me know your cool ideas!