How Having a Well Designed and Functional Website Can Increase Your Podcast Traffic
Your podcast website should be the shining portal to everything that is your show, it should emanate with the love and devotion you have for your creation. Now you may say to yourself “That sounds like a lot of money and work,” is there an easier/cheaper option? There is! There are several ways to make a cheap and effective website with a few simple and easy tools!
1). Pick your Web Hosting service
Web Hosts are companies that provide service space for your website, whether you are looking at something as Simple as Squarespace, or something more complicated like Studio Press(now WP Engine), you need to find one that fits what you are looking for/your budget. Domains normally are 5-10 dollars a year, and you can find deals for web hosts for as little as 1 cent for a year. Look over your options and pick the one that fits your needs/budget
2). Settle on a domain name
You will need to decide on a domain name. You will want something that does two things for you.
- Easy to remember
- Something you will keep for a long time
Your website should stand as a haven for your fans, somewhere they can go to find everything they need about your show. As well as a space for new audience members to explore what your podcast is about.
3). Determine what design software you should be using
If your a pro at web design, you probably have a good understanding of Adobe Muse and FTP folders. For those who don’t, WordPress is for you, it’s used by 60% of the internet because it works. Simple to use, an unlimited amount of plugins and a million different how-to articles. Check out WordPresses website for a list of getting started tutorials. Check out especially how to set up RSS feeds and creating posts for your new show!
4). SEO and Analytics
If you learn two things from this article SEO and Analytics are your best friends. Why?
Search Engine Optimization show you what your audience is searching for
Analytics show you trends on how people find you and what they look at when they do
Using these two together will help you understand the trends and patterns of your subscribers, where they search, what they download, how long they stay on your website. Google Analytics is the best free option and gives you a variety of options to be able to see your reach. If you are using WordPress, there are a million and one SEO Plugins, take a look and find the one that works for you.
Creating your website can be daunting, but if done correctly will give a huge launching point for your podcast.
Got a favorite WebHost? Enjoy a particular SEO Plugin? Let me know @BillLazerman on Twitter or in the comments below!